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The “Icon” is Missing in Icon Bay


The Related Group, well known for its high-end residential projects, hosted the grand opening of Icon Bay last night, the first residential tower completed in the recent pre-construction frenzy in Miami’s Edgewater District. The Icon brand (think Icon Brickell & Icon South Beach) is known for its grandeur and over the top interior design. Icon Bay is underwhelming compared to Icon Brickell and Icon South Beach and left me wondering where the “Icon” was in Icon Bay?

The 3 story grand lobby as presented in the building’s marketing materials, simply does not exist. The first floor lobby is a small room with clean white oak color floors and neutral finishes. There is a hallway next to the lobby showcasing some artwork, but taken as a whole, the lobby and entrance to the condo are anything but grand.

The infinity edge pool and pool deck is similarly underwhelming. As you can see in the photos, the pool and pool deck is extremely small for a 43 story, 300-unit project. Similarly the “sculpture garden” is also minute in comparison to the size of the building and does not do anything for the project, which is overall lacking in the opulence and luxury Miami demands.  Click here to see video of sculpture garden:

Moving up to the second floor you have a small gym and spa area, which are tiny in comparison to the other Icon properties and particularly pale in comparison to the spa at Icon Brickell.

The third floor has a library with a billiards table and a screening room overlooking the bay. Unit #305, a one bedroom, was on display. The finishes and design were nice, but the floor plan was extremely narrow, making the unit feel cramped instead of bright and airy. Icon Bay could be nice for another condo, but it is certainly not an “Icon” and is overall disappointing to what we have come to expect from the Icon brand.


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